Showing posts with label CRTC. Show all posts
Showing posts with label CRTC. Show all posts

Tuesday, August 18, 2015

True NatCon Should Be CanCon with Soul

There is a reason that you know too many songs of a certain artist. There is a reason I know way too many Prism songs. It is CanCon. CanCon is the percentage of Canadian music all radio stations licenced by the Canadian Radio and Television Commission (CRTC) must play and it is usually 35%. One out of every three songs on the radio.

The Canadian Content guidelines were introduced in 1968 and in the 1970's there was such a dearth of Canadian Music that I have only recently forgiven Burton Cummings. We suffered so that this generation could have Metric, Tegan and Sara, Alexis On Fire and The Trews. It was a painful yet ultimately successful bit of social engineering.

Meanwhile south of the border it seemed Black Radio was supporting their own since always. Artists could develop a career and audience that could cross over into the mainstream. Today the mainstream is dominated by Black Artists.

What Canada needs is a NatCon system that is like CanCon and Black Radio. True NatCon should be CanCon with Soul.

There is a version that does exist now. All Type B Native Radio stations are required to play a percentage of Native artists and provide some kind of programming and even language content. The required amount of NatCon can be as little as 2% and it is usually around 15% but some stations are only "encouraged" to play "current Aboriginal music." Some stations deal with their NatCon requirements in a manner similar to many Canadian radio stations in the 1970's by playing music in non prime hours or in specialty programming.

Despite minimal support from Canadian mainstream radio and support from Native radio stations that is spotty at best, Native music in Canada is groundbreaking and glorious. It deserves to be heard. It deserves to be in your head and in your car. All of it. The traditional music current and archival and the contemporary music over every genre.

The required amount of Native/Indigenous music should be increased to 35% or more for all Type B Native radio stations and if you want to add the Soul on top of that then play more. There is so much incredible music that 24/7 should be the goal.

It is only in a greater commitment to the music by the people working at the stations and higher requirements by the CRTC that Native artists will make the breakthrough they deserve.

The gaming aspect is an important part of the equation. If a station gets the majority of its money from gaming it should be playing 100% NatCon as they are not really competing in the commercial radio market.

The exposure of the music to a wider audience will build listener awareness and loyalty to the artists, the music and the radio stations. If the artists are registered with SOCAN and the stations are up to date on paying fees and filling reports this would put a lot more revenue into the hands of music creators.

This would ensure that some of our most popular Native artists are getting paid and give emerging artists incentive to keep going.

But don't forget the soul. The DJ's and Programmers at the Native radio stations need to have that feeling that this music has to be shared and that this song is going save your life, this one will make you fall in love and this one will inspire the revolution and this one will shake your ass.


(Updated on March 29, 2024)

Wednesday, July 22, 2015

Aboriginal Voices Radio Silence



In a way, I was there at the beginning. It was 1988 and I was working at Sunday Morning for CBC in Toronto producing documentary radio for the nation. One night in the editing bays, there was a very large Native man editing tape in one of the plexi-glassed cubicles. It was audio editing the analog way, listening to tape with headphones on a reel to reel machine until you found your spot, marking the tape with a grease pencil and cutting it with a razor blade. I took the bay next to him.
I did not know Gary Farmer from the stage although I knew of him and the success of Thomson Highway's Dry Lips Oughta Move to Kapuskasing was all over Toronto.  PowWow Highway the movie that would make him an international star was not going to be released until 1989. We were two Native guys trying to get our work edited and ready for the national airwaves of CBC. It was a couple of nights in the late 1980's and I do not remember if he talked about Aboriginal Voices Radio but I know we talked about radio and getting our stories heard and being in control of the medium.
When Gary created a pilot episode of Aboriginal Voices Radio in the mid 1990's, he brought me in as talent and had James Cullingham our Executive Producer from CBC produce the show.  Gary and I would do other projects together but never radio.
He used his great influence as a person and personality to put together the team that got radio licences in most of the major Canadian markets and Aboriginal Voices Radio Network was born. The first licence for Toronto was granted by the CRTC in 2000. Licences in Regina, Saskatoon, Montreal, Ottawa, Kitchener-Waterloo, Vancouver, Edmonton and Calgary would follow.
Then at some point in the mid-2000’s he was driven out of Aboriginal Voices Radio Network. I don't know how it happened, I broached the subject a few times with Gary but it was not something he would talk about. These days he continues to act on stage and screen as well as singing the blues with his band Gary Farmer and the Troublemakers.
In the years after Gary very little radio was made and the long lonely death spiral began. In 2009, AVRN lost their licenses in Kitchener-Waterloo and Montreal. Many began silent witness to the dream circling slowly inevitably into oblivion.

In 2012,  I offered to take on the AVRN operation in Edmonton. I had family there and had helped build a youth driven Native radio station in Winnipeg. I would go to work in programming and finding talent but also identify job training dollars and other sources of revenue to build the station. The offer was rebuffed.
A year later, I read the CRTC warnings to AVRN online and sent a number of emails with concerns about the future of the network for the purpose of writing on this blog. On June 13, 2013 I received an email from Jamie Hill, President AVRN.
“AVR is not at risk of failure at this time. Though I do believe it was at great risk of that in the distant past. When I became involved with AVR in 2004, AVR was about $1.8 million in debt, had very little money coming in, had not filed required financial statements with the CRTC and was thus in a state of non-compliance with conditions of licence, and was well past the CRTC policy maximum of 3 extension requests to get the stations on the air in 6 of its 7 cities. At that point AVR was at great risk of failure.”
I had queried about AVRN’s transparency.
“Also Miles, I would like to comment on your statement about a lack of information regarding AVR. As you are aware AVR operates in an extremely competitive business environment and must behave prudently as far as releasing information about its operations that other competitors could acquire and distort and attempt to use against AVR in Ottawa to advance themselves at the expense of AVR. I view this as AVR doing its best in undertaking sound business practices to ensure AVR's business survival. Rest assured there are numerous other broadcasters in Canada who would like to see AVR fail so they can have an opportunity to try to acquire AVR's radio licences - each of which would be worth tens of millions of dollars to a commercial broadcaster.”
I didn't know what to write and so I kept my silent vigil.
In October of 2014, the station in Ottawa ceased broadcasting.
According to Wikipedia, "In December 2014, AVR renamed itself to Voices Radio, as its scope expanded out of the aboriginal realm and more into music from mainstream artists, generally bent towards adult contemporary. In February 2015, Voices Radio began to air old time radio programs from the United States."

On June 25, 2015, The CRTC rescinded all the licenses of the Aboriginal Voices Radio Network.
The death of Aboriginal Voices was greeted with a murmur. There was a story on APTN and a few words here and there. I saw one post on facebook and nothing else.
It should have been a beautiful thing - a place to share our music and our voices and it was wasted. Silence sings the dream dying.
***

In response to this blog Gary Farmer sent me the following message. I have edited out references to individuals other than Jamie Hill who was quoted in the original story.

Hey miles.  took a read.  the big thing that sticks out to me is that jamie says, "AVR was in debt when he took over"  1.8 million.  that is a total lie.  in the first 7 years of operation we had financing from the private broadcasters to build the network.  So we were not in debt when I left.
(The board) would not let me take the dollars and develop original content. I knew our original content would see the station to audience enough to make it reality.  We needed public support to survive.  I did not want to survive off Canadian government financing.  I knew that was a dead end.  If we were to meet success it would have been with Canadian audiences ready to embrace the history of relations between Canadian government and Indian people.
In the end the Canadian government did not want a free public voice for Native people in Canada cause they had already made deals to exploit natural resources to continue their way of life...and they knew a public radio voice from Native people would raise issue.
If you read our original submission for licences...you can see our effort clearly...we wanted 25% spoken content...to inform Canadians of that history between Canadians and Indians.  Seeing Harper in office it all becomes clear.

CBC fought every license we ever tried for...be interesting to get the legal costs to do that for so many years and we beat them good...our writing and concepts won us those licences...and jamie's harvard educated self was a hired gun to do exactly what he did..bring it to demise.
All I ever did was give it money.  money i earned from my career as an actor to book the magazine and radio licensing.  For that matter I financed myself to help win APTN license as well. TVNC enlisted me because of my CRTC experience winning radio licenses. Of course with the strength of mark macleod and john the engineer both from public radio initiatives.
In the end. AVR owned legit $100,000 of my own money. Now that my career has obviously subsided I have nothing to show but this story. No home.  A beater car.  And tour small time to make ends meet playing harmonica and singing blues songs.  A fitting end to a dream to engage Native Canadians in our reality in a creative way. 
I believe still today that that is the route of success as Native people.  We need access to all audiences to tell our story and to inform the young to their Indian history and heritage. The reality is to be Canadian is to be Indian. We made Canadians. 
They owe us our common histories.

Aug 6 – 2015

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